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Just a bit of time between birthday parties and family gatherings … thought I would drop a note to mention I saw the first blooms of spring on the trees on our street. It’s been warm the past few days – beautiful weather – and it’s kick-started the trees into gear.

I love this time of year, when the days are getting longer and the world is getting greener.

On that note, I’m off to take out the lawn mower (initial typo was “loan mower”!) and on to the next.

Okay … while it’s still not completely finished, the new site for Delta Leads is live!

This is of course a work in progress, but we wanted to get something posted before I go to LeadsCon in Las Vegas next week.

I haven’t really talked about Delta Leads yet … we generate internet leads for a variety of financial “verticals”, including mortgage, debt settlement, home security, auto warranty and others. We then provide those leads to lead buyers. Basically, we’re like a smaller Lending Tree. When companies compete, you win!

Let me say that my good friend, Mike Greene, is a technical GENIUS. He saved my ass today … all I can say is, thank GOD for backups!!

So … on to the next step … editing and fine-tuning and making this grow!

I remember the first weekend I went to college pretty clearly. The rest of college, not so much, but I do remember the welcoming address, where a popular English professor told us to “Measure twice … and cut once.”

I didn’t know at the time that this was a pretty well-known expression. It was new to me … and it sank in. There are lots of ways and cliches to say the same thing, but the gist of it still resonates with me. Plan. Prepare. Then accomplish.

I’ve been planning and practicing and learning and throwing tons of virtual spaghetti against the metaphorical wall to see what sticks, and I’ve been measuring a lot more than twice. So watch out … here come the scissors …

I’ll wrap this up with a couple of other quotes I remember from school (Humboldt State University in Arcata, CA, Class of 95, since I know you were wondering).

Mac MacLeary: “A journalist is like a fine chef … he’s only as good as his sauces.”

And finally, when someone in my class asked journalism professor Howard Seemann how long to write his article, the reply was this: “Write it as long as a skirt. Long enough to cover everything, short enough to keep it interesting.” Another standard answer to this question was “How long is a piece of string?” Howard was also the wonderful man who also told me it takes as much talent as thick skin to make it in the world. Rest in peace, Howard, you are well remembered.

I know what we’re gonna do today.

OK – yes, I’ll admit it. I love this show. Having three kids helps, but I suppose I’m easily amused enough to enjoy it on my own. With an envelope of Lick-Em-Aid or maybe a 10-cent box of Lemonheads, like when I was ten and would ride my bike to Paradise Pharmacy for baseball cards and candy.

Seriously, though, the kids in these cartoons are awesome, and would probably come up with some killer marketing campaigns. After all, these were the two that came up with “Perry the Inaction Figure” … better than Heinz Doofenschmertz’s “Antiozoninator” …

Yes, this is a slightly random post.

So, to get this a little more back on track, I am working on updating the Delta Leads website. It still needs content, but it’s coming together. We had a basic presence up before at but it’s in need of something with a little more OOMPH.

For all of you out there reading my blog (“Hi, sweetheart! Please remember to bring home milk.”) you can see this work-in-progress here, at … it will be my first time using jquery and extensive CSS. I also set up twitter and facebook accounts for Delta Leads and will be looking to expand with that.

Basically, I’m trying to harness my inner Phineas and Ferb.

I’ve spent much of the past week setting up new sites in WordPress. There are loads of benefits to this … SEO not the least of which. I’ve signed up for numerous offers on ShareASale and Commission Junction and have been receiving datafeeds which flow into a table on my database. Then I can access them in the content on my different pages … pretty cool stuff! Of course I’m still getting used to the whole thing, so there is a bit of a learning curve, but I have enough experience with pages to make it work. Plus, I have been working with some great partners, Mike and Jordan, so that’s a huge benefit. I’m also lucky to have found a great resource at Share A Sale … Jason will be getting a nice MacAllan and a carton of Newport Shorts for his help so far. 🙂

SO here is something I need to figure out … the narrower the niche, and the hotter the product, the more likely I am to find success. For example, I wouldn’t want to make a site to promote “kids’ clothes” … it would be better for me to focus on one specific subset, like Infant Girl’s Onesies and dedicate a site specifically for that. I read a blog post recently about a man who made a site specifically for custom checks with images of dogs. An interesting read.

I’m working on a couple of things … I’ll have them posted as soon as I have something worth sharing.

I remember when I was little, playing Star Wars with Adam Hokensen … he lived a couple of doors down from us, and had this awesome garbage scow that would crush the action figures with little blue pieces of styrofoam. I can’t imagine what that would be worth today on eBay, but I do know this … here we are, 30 years later, and my kids are as obsessed with Star Wars as I ever was. More, probably because they have been inundated by Media on Demand. They have the DVDs, toys, Clone Wars lunchboxes, Clone Wars TV seasons one and two, and of course, the Lego Star Wars. And the books! The Visual Dictionary.

All I can say is … way to go, George Lucas. You’re a Jedi Master of Marketing. You’ve created characters and built a universe which, despite being often silly and eye-rollable to my adult perspective, still entrances young minds. You present idealist themes and appeal to the sense of Good versus Bad. And you do it making strange aliens, droids and things with cool names like R2-D2, X-Wing Fighters and Jar Jar Binks. Oh, and the Death Star. I remember back in the late 70s, watching the original Star Wars and Empire Strikes Back. But even more than that, I remember the Arcade game over in Paradise Shopping Center in Corte Madera. My friend Adam and I would ride bikes or walk there and plug in the quarters. And that is still happening today, but only instead of quarters, parents raised on the original series are plopping down $15 and $20 at a time to buy their kids the Lego sets and action figures that we wish we had when we were kids. Who knows, in 15-20 years, we might have the final three movies come out in the planned nine-part series. Why not? If it continues to generate as much money as it has been, it would be foolish to think that the Force wouldn’t live on.

When I set up Eric Anthony with his own blog a couple of weeks ago, it got me thinking … I have had this domain name for quite some time, but I haven’t done anything with it. For a while, I had a link to my facebook page, but … well, this seems like an interesting long-form thought-purger.

I expect this will be a place where I can make notes, observations, etc, about family, work and whatever else comes to mind.

At this point, I just wanted to get something on the page, since it was new and pretty empty. I’ll try to get this updated fairly regularly, but in the meantime, I can give a couple little updates …

I made some pretty nice project on a directory web site that Mike Greene and I have been working on. Pretty exciting. Also, I’ve been consolidating all of my domains … it’s pretty staggering to realize how many domain names I have. Some of them are pretty darn good, too … I’m wondering if I should try selling some of these. Might be an interesting blog piece by itself at some point.

It was pretty cool having snow this morning … the kids loved it! It was barely an inch, but it was enough to cover the ground and stick until noon. I heard it was the first time it had snowed in San Antonio in 25 years.

Emi is on call tonight. It sucks, but whatchagonnado. The kids are fast asleep, and I’ve had a pretty productive evening work-wise.

So with this inaugural blurb blurbed, I am about to wrap this up and call it a night.


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