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Marketing fun challenges

When GreenPoint Mortgage closed, I wasn’t sure which direction to turn. I had worked for the company for a long time, and had worked from a home office for 7 years. Emi was completing her intern year of  her pediatric residency and was pregnant with William.  Eric Anthony was four and Anya wasn’t quite yet two.

We had become used to the rhythms of my having the relatively flexible schedule that working from home allowed. It became clear fairly quickly that I was going to need to start freelancing … and so EC Creative Solutions was born.

It was a big help that I had numerous contacts from GreenPoint, and all of them (well, many of them) had moved on to other opportunities. 2008 was a pretty terrible year for the economy, and I was pretty worried.

However, jobs led to other jobs, and I hooked up with the Mortgage Lender Implode-O-Meter (yeah, it was booming for them!) and they funneled a lot of work my way, introducing me to a whole new client base.

Over the past three years, I’ve continued to try expanding … I joined up with some different guys who were trying to build their businesses and accepted equity shares for my work … some of them paid off, and some of them still might. Others fizzled. But all throughout, I have been making my own decisions and having a lot of fun picking my projects and trying new things.

The most interesting thing I have been doing is definitely lead generation and learning the ins and outs of affiliate marketing. I opened Delta Leads with a couple of partners and have been getting internet leads for different “verticals” and selling them to companies in need of clients. Also, I’ve been developing web sites to promote products as an affiliate marketer. This has been a huge educational experience for me. I’ve been to a couple Affiliate Summits and have been awed by the potential earnings from this industry.

So … who knows where this will all lead, but I do know that I am really enjoying the ride. I’ve been lucky enough to make some good friends who I work well with, and we’re really making some headway to achieving our goals.

And all throughout, I get to work from home, and have a flexible enough schedule to be able to be the dad I want to be. It really makes it more like a fun challenge than a job.

OK, that’s it for tonight … just hadn’t written for a little while, so here we go.